Whether you’re selling or buying, how you move—timing, strategy, and energy—matters more than ever. The real estate market is loud. Everyone has an opinion. The stakes are high.
What’s rare is calm, grounded guidance—and a clear path that’s actually right for you.
Looking for Real Estate Clarity?
Begin with a Clarity Call
We talk honestly about where you are, what you need, and the options that truly make sense for you—whether you’re buying, selling, or just exploring.
Receive a clear next-step plan
You get a custom next step—pricing, timing, preparation, and strategy—rooted in experience, not guesswork.
Move forward with confidence
We handle what comes—decisions, offers, conditions, negotiation—with focus, respect, and integrity from our first conversation through closing and beyond.
“You either lead the move—or chase it.”
Clarity isn’t a luxury in this market. It’s leverage.
What Happens Next Is Up to You. Your Smart Move Begins Here.
Real Estate isn’t just about properties. It’s about people. And how WE MOVE matters.
Hi, I’m Luba, a Toronto real estate broker since 2008 with deep roots in the West End and Etobicoke. I help buyers, sellers and small investors move across High Park, Bloor West Village, Swansea, Baby Point, Old Mill, Sunnylea, The Kingsway, The Junction, Roncesvalles, Mimico, King West / Downtown West and surrounding Etobicoke neighbourhoods, and I also represent clients across the GTA when it truly serves their plans.
Before becoming a broker, I worked in high-end sale, marketing, and TV, then moved into real estate with Tridel in new-construction sales in 2008. These earlier chapters sharpened my ability to listen, communicate clearly and navigate complex deals.
Real estate isn’t just about properties. It’s about people — and how we move matters. As a homeowner, landlord and former condo board Treasurer, I’ve seen this market from every side: builder, board, owner and investor. That perspective shows up in how I price, how I negotiate and how I flag issues early, from contracts to overall process.
When we work together, your priorities become mine. I don’t hand you off to a junior, and I don’t disappear when things get complicated. I handle your sale or purchase personally — with preparation, presence and respect.
I assume your time, money and nervous system are important. My job is to protect all three.
Clients rely on me for:
• Telling you what you need to hear, not just what’s convenient
• Grounding every recommendation in numbers, timing and your reality
• Reducing noise, not adding to it
• Paying attention to the details, paperwork and fine print that actually move deals forward (or protect you from bad ones)
My role is clear: protect your interests, tell you the truth and make sure you understand the consequences of every decision before you make it — whether you end up working with me or not. The metric that matters to me isn’t how many deals I do in a year. It’s who calls me back for their next chapter — and who feels safe enough to send me their parents, kids or best friends. Most of my business is repeat and referral, and I treat that trust as my real asset.
Whether you’re buying your first home, selling a long-held family property or navigating something complex, you’ll know what’s happening, why it matters and what I recommend every step of the way.
If you’re ready for a real estate experience that feels calm, clear and well handled, reach out. Let’s have a real conversation and see if working together is the right fit for your next move.
Trusted by Buyers & Sellers
“I had a wonderful experience purchasing with Luba’s thoughtful guidance. She brings an open mind, stays positive, and always keeps focus on the end result—one that truly matches the client’s needs.
Luba builds lasting relationships, leads with integrity, and is full of life. These are the qualities her future clients will value most: Great Results. Personable. High Integrity.”
“What isn’t often talked about is how important it is to have synergy with your real estate agent—and how much of a team effort it truly is.
When we first decided to buy a home, we were looking for someone decisive, knowledgeable, and efficient. When it came time to sell, we needed someone honest, direct, and passionate about their work.
Luba is all of these things—and more.”
“Luba is a highly organized, energetic, and dedicated real estate broker.
She brings excellent negotiation skills, deep knowledge of the Toronto market, and a sharp focus on her client’s best interests—always.”
10 THINGS ABOUT US
1. Trust First Without trust, nothing works. It’s the baseline for every conversation and every move we make.
2. Precision Wins Details matter. I track what others miss so you’re never guessing on price, timing, or terms.
3. Results That Hold Up Strong sale prices, clean conditions, and smooth closings—results that make sense for you and stand up to real market reality.
4. High Standards, Every Time I don’t rush, cut corners, or “wing it.” Preparation and follow-through are non-negotiable.
5. Recognized Nationally Royal LePage Director’s Platinum Award (top 5% in Canada) and other honours reflect consistent performance, not marketing spin.
6. I Don’t Chase Volume I’d rather do fewer deals well than many halfway. When we work together, you get my full attention.
7. Strong, Trusted Network Stagers, inspectors, lawyers, mortgage pros, trades—only people I trust with my own name are invited to your file.
8. Gratitude In Practice Every client, every referral, every key handover matters. I don’t take your trust lightly.
9. We Work As a Team I bring strategy and experience; you bring your priorities. We decide together and move in sync.
10. We Give Back A portion of every sale supports the Royal LePage Shelter Foundation and the Terry Fox Run—because a good result should benefit more than one household.
Let’s make this a smart, honest, well-run experience—from our first meeting to closing day and beyond.
YOU ARE IN GOOD COMPANY
Royal LePage Real Estate Services Ltd., Brokerage
When you choose a Broker, you’re also choosing a Brokerage. I’ve been with Royal LePage Real Estate Services Ltd., Brokerage since 2010, when I left Tridel to work independently.
Royal LePage Real Estate Services Ltd., Brokerage is one of Canada’s most respected real estate firms—with over 2,000 REALTORS®, 21 offices, and operations across three provinces. Proudly 100% Canadian-owned, Royal LePage has been in business for over 100 years, with a legacy built on trust, service, and results.
With deep roots in the communities we serve, we combine national reach with local expertise. Our agents are known for their commitment to professionalism, collaboration and using strong systems and tools to support clients in changing markets.
When you work with me, you’re not just getting a dedicated broker—you’re backed by a century-strong brand built on integrity, leadership and real results.
Over the years, I’ve been honoured to receive awards that reflect consistent results and client trust—
including Royal LePage’s Master Sales Award, President’s Gold Award, and the Director’s Platinum Award, which recognizes the top 5% of individual agents in Canada within our respective markets.
But for me, real estate isn’t just a business.
It’s personal.
Every deal is a relationship. Every client is a priority. Every result is earned.
Thank you for your continued trust.