Selling your home isn’t just a transaction—it’s a major life move. Whether you’re upsizing, downsizing, relocating, or handling an estate, you need clear strategy and clean execution—without chaos, drift, or expensive guessing.
Is It Time to Sell?
If you’re selling a home or condo in Toronto’s West End or Etobicoke—including High Park, Bloor West Village, Swansea, Baby Point, Old Mill, Sunnylea, The Kingsway, The Junction, Roncesvalles, King West / Downtown West, Mimico and surrounding Etobicoke neighbourhoods—you’re in the right place.
This page is for you if:
you’re thinking of selling in Toronto (especially the West end) and want a clear plan, not guesswork
you’re weighing sell now vs. wait and you want the decision grounded in numbers and timing
you own a condo and want a realistic read on today’s buyer behaviour
you’re handling an estate sale and need a steady, organized professional
you’re moving cities or provinces and need someone to run point on the ground
If any of this sounds like you, we start with one thing: a Clarity Call about your situation, your timing, and your goals.
How I Represent You as a Seller
Selling your home is high-stakes. You’re not hiring me to just put your property on MLS. You’re hiring me to protect your equity and create a smooth, well-managed transition into your next home and next chapter. That outcome is built on four core pillars:
Strategy – We look at your numbers, timing, and risk tolerance, then choose the right path for this market: list now, prepare and wait, sell first / buy first, or another option that fits your reality.
Preparation – We prioritize what actually matters: repairs, decluttering, and simple improvements that move the needle—and skip what doesn’t. When needed, I can connect you with trusted trades so you’re not scrambling to find help.
Presentation – Photos, floor plans, listing copy, and how the home feels in person. For some properties this includes styling or light staging recommendations, but only when it clearly supports the result.
Negotiation – I manage showings, feedback, offers, conditions, and communication so you can stay grounded while I stay firm at the table.
After our first conversation, I’ll send you a personalized selling plan for your property—how we’ll position it, what I’ll handle, and where it makes sense to bring in additional support. If you don’t already have your own team, I can also introduce you to mortgage brokers and real estate lawyers I trust, so you have solid support around financing and closing.
My role is clear: protect your interests, tell you the truth, and make sure you understand the consequences of every decision before you make it.
Complete Home Seller’s Guide
If you’re thinking about selling your home or condo, I’ve created a complete, practical guide to walk you through the process from first thought to closing. It’s written for Ontario sellers who want clear steps, fewer surprises, and a sale that actually supports their next chapter.
Inside the guide, I walk you through the same framework I use with my own clients: motivation, numbers, pricing, preparation, marketing, offers, condos, and closing—so you’re not guessing at any point in the process.
You’ll see how I think about:
• Getting clear on why you’re selling and what you need from the sale—not just the price on the sign
• Pricing with real data and choosing the right strategy for your market (offer night vs offers anytime)
• Preparing your home without over-spending—repairs, safety, cleaning, and right-size staging
• What to expect from photos, marketing, showings, and feedback
• How offers, conditions, deposits, and multiple representation actually work for sellers in Ontario
• Closing costs, adjustments, and what happens between accepting an offer and handing over the keys
Enter your email below to get instant access to the full guide.
Seller Resources
Sometimes you just want a quick checklist or a short article, not a full guide. This section pulls together light prep tips, room-by-room reminders, and short reads you can skim before photos, showings, or offer day. I’ll keep adding to it over time.
Request a Home Evaluation
Thinking of selling in the next 6–18 months and want a clear sense of where your home sits in today’s market? I offer complimentary home evaluations for Toronto and GTA homeowners.
In this review we look at recent comparable sales, current listings, and your property’s details to outline a realistic value range and timing options. You decide if and when you want to move forward.
If you’re already under contract with another REALTOR®, please work directly with them. This evaluation is general market guidance only and not a formal appraisal. Representation begins once we both sign the appropriate agreement.