“I can truly say you operate from a standpoint of love and integrity: the highest ideals from which a person lives.”
From the Heart
I’ve lived a full and beautiful life. And what I’ve learned is this: the only thing that truly matters is to be grateful for what is, and to meet everything—myself, others, this world—without judgment, condemnation, or criticism.
I move from a place of love, compassion, and kindness. Always. That’s not a performance—it’s a perspective. It shapes how I listen, how I serve, how I build trust, and how I lead.
Every person I meet, every experience I’ve lived, has given me a chance to grow, to learn, and to create something meaningful.
Respect and integrity are non-negotiable. They’re not branding—they’re how I live, and how I run my business. This isn’t part-time. This is what I do, full-time, with my full heart. I help people reach their goals, fulfill their dreams, and move forward with peace—and I love every moment of it.
Hire me, and you’ll see what it really means to be guided, and powerfully backed by Luba Beley.
My Professional path
Rooted in Toronto. Lit by purpose. This is where my story turned professional—and personal.
I started as a teacher for children with learning challenges. That’s where I learned patience, precision, and how to see what others might miss. When I arrived in Canada in 1994, I found a new voice as a TV host for OMNI’s Ukrainian news and arts program. I didn’t just report stories—I listened deeply, asked the right questions, and helped people feel seen. That gift still guides me today.
From there, I stepped into marketing, high-end sales, and luxury automotive—BMW and Porsche. I wasn’t just selling cars. I was building trust, reading people, understanding need, and delivering with care. And always, I worked the same way: with honesty, warmth, and clarity.
Eventually, all roads pointed to real estate. It brought together everything I’d lived—my instinct for negotiation, my love of beautiful spaces, my devotion to people, and my eye for the invisible details that change everything.
Toronto is my home. The West End is my ground. My business is built on respect, intuition, and results.
I don’t chase deals. I create experiences.
If you work with me, you’ll understand what it means to be truly represented.
Not just sold. Seen. Heard. Protected.
MY real estate chapter
After years of success in high-end sales and homes, stepping into real estate wasn’t a leap—it was a natural evolution.
I started with Tridel, one of Canada’s most respected developers, where I was trained and mentored by some of the sharpest minds in the industry. That foundation taught me to move with strategy, care, and excellence—values I still carry in every deal I do.
“My experience across media, marketing, and luxury sales allows me to offer something most can’t: a clear, tailored approach rooted in strategy, creativity, and care.”
For nearly 15 years, I’ve brought those principles into my work as a Real Estate Broker with Royal LePage Real Estate Services. It’s a place that reflects my own rhythm: dynamic, ethical, forward-thinking.
Real estate brings me back to my roots. Just like during my television days, I’m out in the community, connecting with people, hearing their stories, helping them navigate pivotal moments. Only now, I’m not just capturing those stories—I’m helping shape new ones.
I’ve built my practice around clarity, creativity, and care. I use the most current, tech-savvy tools available—cutting-edge marketing, social media, and digital reach—but I never lose the personal touch. Every client is different. Every home is its own story. I listen. I adjust. I align.
I’m deeply grateful for the people who helped me along the way. Now it’s my turn to give back—to guide, uplift, and protect others as they step into the next chapter of their lives.
If you’re ready, I’m here. I’d love to hear your story.
With respect,
Luba Beley
LANGUAGES SPOKEN:
English and Ukrainian
