For most people buying a home is the single biggest investment they’ll ever make. When viewed as an investment, your home offers a major advantage over stocks, bonds, and mutual funds. The profits you make on all of these investments are subject to capital gains taxes.
That’s not the case when selling your home. Any profits you make from selling your principal residence are tax-free. So, when you decide to sell, it’s worth making an extra effort to capitalize on this special opportunity to make a sizable tax-free profit.
Because profits from the sale of your home are tax free, it makes good sense to invest in upgrades before selling. In many cases you can get a 100% plus return – over just a few weeks or months – on the funds you invest to upgrade, or renovate your home, prior to selling.
15-STEP ACTION PLAN TO OPTIMIZE YOUR ROI:
1. Choose your REALTOR® carefully
Without a doubt, it is up to you to source the best representation for yourself.
Today consumers get most of their information through their mobile phone, PC or a tablet. Be sure your real estate sales person/broker has a strong online presence, and utilizes state-of-the-art digital marketing tools including email, Facebook and Instagram.
Tips on How to Improve your property value here.
2. Audit your agent’s marketing efforts
92% of homebuyers start the house hunting process online. What your agent posts online to describe your home is vitally important. If the agent’s description isn’t compelling, most house hunters won’t take the trouble to visit the property. Lots of quality pictures are important too. Make sure your agent uses a professional high-end photographer that knows how to capture the best features of your home. A great description and stunning pictures will make your home stand out in crowd and drive buyer traffic.
3. Plan the time to sell when markets are hot
Like everything else real estate markets are cyclical. Prices may vary by 5% or more between the peak and lowest periods over any given year. A good Realtor can help you determine the best time to list your home.
4. Pricing your home to sell
When a home is priced too high, it may remain unsold for a period that’s more than other properties in the same neighborhood. This will cause prospective buyers to think there’s something wrong, further dampening demand for the property.
When pricing your home it’s important to follow your agent’s advice. A good agent will know the pricing strategy to get you the best deal.
5. Exterior staging
First impressions are important when selling a home. If the exterior of your home looks shabby or run down, prospective buyers are turned off before they go through the front door. Before putting it on the market, be sure to spruce up your home’s exterior. Cut the grass, be sure the garden is weed free, and edged so it looks cared for. Repaint trim around the windows and the front door. Make sure the curb appeal suggests a cared for and well maintained home.
Tip: If you are planning to sell in the winter be sure to take some summer photos of the gardens, front and back yards.